Web Analytics Demystified has been a globally recognized source of education, guidance, and thought leadership since 2002. Our books, presentations, and research are resource for web analytics practitioners across the planet, and our blogs are among the most widely read and respected in the industry.
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Research & Analysis
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Published Presentations
If you'd like to speak directly with Mr. Peterson about any of these presentations please contact us by email or call Eric T. Peterson at (503) 282-2601.
Competing on Web Analytics presentation at IMC 2008
Monday, October 27, 2008FundFindr.TV
Eric T. Petersons keynote presentation from IMC 2008 in Vancouver, B.C. on Competing on Web Analytics.
Measuring Engagement Online - Coremetrics UK Webcast
Tuesday, July 15, 2008Web Analytics Demystified Presentation
Presentation on the topic of measuring visitor and audience engagement in the online channel, given on July 15th for Coremetrics in the UK.
Measuring Engagement Online
Thursday, June 26, 2008Web Analytics Demystified Presentation
Presentation on the topic of measuring visitor and audience engagement in the online channel, given on June 26th for SEMPDX.
The Future of Web Analytics
Tuesday, June 03, 2008Web Analytics Demystified Presentation
Ten predictions by Eric Peterson regarding where the web analytics industry will go between now and the end of the decade. This presentation was given in several locations during the Spring of 2008 including London, Belgium, Portland, New York, and Raleigh/Durham.
Measurement in a Web 2.0 World
Tuesday, June 03, 2008Presented in London and Amsterdam for Nedstat
Presentation on the challenges associated with measurement in a world full of video, social networks, mobile devices, and AJAX, given on behalf of Nedstat in the Spring of 2008.
Why Web Analytics?
Tuesday, June 03, 2008Presented at OX2 in Brussels, Belgium
Presentation by Eric T. Peterson given in Brussels, Belgium on behalf of OX2 outlining why companies should invest in web analytics.
Metrics that Matter podcast
Friday, May 23, 2008Mastercard Small Business
Podcast with Erin Dorr of Mastercard about how small business owners can best benefit from web analytics.
Web Analytics for Online Retailers: Technology & Satisfaction 2008 Webcast
Saturday, April 19, 2008Elastic Path
Replay of Eric Petersons April webcast covering satisfaction and usage data collected in the Fall Web Analytics Demystified practitioner survey.
Measuring Multimedia Content in a Web 2.0 World
Monday, February 25, 2008Nedstat
Eric T. Peterson of Web Analytics Demystified and Michiel Berger, Chief Innovations at Nedstat explore the emerging direct measurement model for multimedia content by examining several common business cases for deploying video.
Web Analytics: A Day a Month White Paper
Tuesday, January 29, 2008Tableau Software
Web Analytics: A Day a Month whitepaper, sponsored by Tableau Software. This document is a short companion piece to the American Marketing Association presentation on the same topic. Registration required for download.
Web Analytics 2.0 Presentation
Wednesday, October 17, 2007Presented at Emetrics Summit, Washington D.C.
Our presentation on Web Analytics 2.0 including the Web Site Optimization Ecosystem and screenshots describing the calculation and use of an operational measure of visitor engagement.
Keynote at SEMphonic X Change - Web Analytics 2.0
Thursday, September 20, 2007Presentation at SEMphonic X Change
Our presentation on Web Analytics 2.0 and beyond, given to an exceptional audience of industry thought-leaders and practitioners, covering the direction we believe the web analytics industry needs to go in 2008 and beyond.
Web Analytics is Easy! with Eric T. Peterson
Wednesday, August 29, 2007Web Analytics Association Webcast
Archive webcast of Eric Peterson outlining his strategy for making Web analytics easy! Based on volumes of recently collected data and nearly a decade in the field, Mr. Peterson will demystify many problems common to Web analytics and get your company headed in the right direction.
Web Analytics in Europe - March 2007
Thursday, May 31, 2007Presented at the Web Analytics Congres in Holland
Research from our March 2007 survey, specifically looking at the differences between U.S. and European web analytics usage.
One Gurus View of the Web Analytics Industry in 2007
Monday, May 07, 2007Presented at Emetrics 2007 - San Francisco
The first presentation of our March 2007 research on the relationship between web analytics and defined business processes.
Web Analytics Business Process Presentation
Monday, October 16, 2006Presented at Emetrics 2006 - Washington, D.C.
Our original presentation on the Web Analytics Business Process, first given at Emetrics 2006 in Washington, D.C. Document is in PowerPoint (PPT) format.
If you have any questions about the information contained on this page, please feel free to contact us directly at Web Analytics Demystified.
The X Change 2009
The web analytics communities premier conference—the X Change—will be held September 9, 10, and 11 in San Francisco at the St. Regis hotel.
See what everyone is talking about and learn more about the X Change.
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Featured Press
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A Popular Speaker
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Eric T. Peterson is a popular speaker at many of the most widely-attended Internet conferences and vendor summits.
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Past Clients
Web Analytics Demystified has worked with many of the best known brands in the world.
