One of the web analytics bloggers in my blogroll is Robbin Steif.  She runs LunaMetrics, leads the Marketing Committee for the Web Analytics Association, and was even recently elected to the Board of Directors for the Web Analytics Association.  Her history includes an impressive set of initialisms: IBM, HBS, MBA, CFO, CEO. 

A few weeks ago she invited me to guest blog on how to measure Rich Internet Applications and enable event tracking. The post evolved into a three-part series:

• Rich Internet Apps for Beginners, Part I of III: What is it?
• Rich Internet Apps for Beginners, Part II of III: Google Analytics
• Rich Internet Apps for Beginners, Part III of III: Unica

Check Robbin out at Emetrics in San Francisco.  She’s going to tell you how to put your best foot forward and understand the wild, wide world of web analytics.  And, if you’re lucky enough to attend Emetrics, also come see me and Ian Houston on Wednesday, May 9th.  We’re going speak about Web 2.0 analytics and present a conceptual framework for measuring all the new and cool stuff going on today.